Engineered for the ultimate experience in sight and sound, this revolutionary new flat panel harnesses technology designed to attain perfection. Our goal, to provide an unmatched HD experience that surpasses the standards of flawlessness – no matter what you watch. With the brains of an all-new Optimum Mode setting, this incredibly intelligent television can seamlessly monitor content and room light conditions, including color temperature, all the while analyzing and finely adjusting both audio and video settings for an incomparable experience. Suddenly, sports, movies and news appear different, more real, more authentic, just as they were intended and in the most faithful and pristine way, never before seen and right in the comfort your own home. The Elite KURO is a dream come true. For our most discerning entertainment connoisseurs, the Elite KURO is equipped to go beyond the standard set of audio and video settings. Further flexibility and distinct user settings can be finely tuned and set using the ISFccc™ calibration feature for both daytime and nighttime viewing. Get ready for a new category of flat panel television with an advanced, redesigned GUI (graphical user interface), an illuminated remote control with learning mode, advanced picture-in-picture settings and game control preferences that will forever change the way you play. Set your sites on a flat panel so technologically advanced, it goes beyond television and opens your home to endless possibilities. With built-in Home Media Gallery, this television can connect to an existing home network to share HD content such as movies, digital photos and music effortlessly, and all at your fingertips. So, sit back, relax and enter the new world of KURO.